A surprising book launch case study

Why a writer I am working with is describing her book launch this way: "It shook me a little bit. I never had an experience like this before."

Today I want to share a case study of a book launch with an author I have been working with — her novel will be released in late October. The other day, she and I were reviewing the book marketing plans we crafted, and the early results so far. Her book has been receiving a lot of support, and this was her reaction: “It shook me a little bit. I never ha…