Don’t settle for minimum attention

How to ensure your writing gets full attention from readers

There is a scene in the movie The Social Network, where Mark Zuckerberg is being sued and is attending a deposition. The opposing attorney notices that Mark seems distracted, and this is the interaction:

Attorney: “Mr. Zuckerberg, do I have your full attention?”
Mark (with a tone of exasperation): “No.”
The attorney: “Do you think I deserve your full atte…