Focus on each person, not an audience

This tiny shift completely changes your ability to reach readers

We share our writing and art because we hope it will inspire, entertain, or educate someone. And it is easy to consider that this impact is greater the more people it reaches. We may aspire to reach an audience — masses of people who we don’t know.

Yet too often, I worry that the concept of “an audience,” actually gets in the way of your goals. Instead, …