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Mini-case study: lessons from plumbers on growing an audience

Watching hundreds of plumbing videos taught me unexpected things about how writers can reach their readers

I am obsessed with plumbing. My family and I live in a 100+ year old house, and I've learned that a plumbing emergency can happen at the worst possible time, and can bring the workings of your household to a standstill.

So over the years I have bought backup plumbing supplies, tools, and tried to learn some basics mostly by watching videos online. I hav…

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