The Creative Shift by Dan Blank

The Creative Shift by Dan Blank

No, you don't need 10,000 followers to get a book deal

Instead, focus on what truly moves readers

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Dan Blank
Mar 20, 2026
∙ Paid

I consistently have writers tell me, “An agent told me they love my manuscript, but I need 10,000 followers to get a book deal.” Or a similar expression from a prospective publisher, “Love your book — come back to us when you have 10,000 followers.” This has authors chasing followers on social media as the primary way to establish their platform online.…

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