In my book, Be the Gateway, I wrote about the value of ignoring best practices. That nowadays, we can be so aware of trends and algorithms, that we become frozen. We don’t know how to show up authentically and share our work in a meaningful way because of the long list of things we are told “we have to do,” and another list of things we “have to avoid …
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You get to define "what works" for you
On ignoring trends, algorithms, and best practices
Oct 28, 2025
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