Your About page matters more than you think
Readers are looking for a reason to trust you and care about your work.
One of the biggest single things you can do to improve your author website, Substack, or newsletter is this: make a better About page and bio. Why? Because in sharing your writing and engaging your ideal readers, who you are and why you create is an important part of that connection.
If you hope people read what you write, buy your books, subscribe to yo…
