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Mini-case study: using video to better connect with readers

On sharing authentically and strategically

Today I want so share an example of how one author is using video in a manner that is strategic to her book, but also very authentic. This is the kind of video that showcases how social media has changed (for the better) how writers can connect with readers.

The video is from author Melinda Wenner Moyer, who I have worked with and featured previously in other posts (here an…

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