The Marketing Tactic that Keeps Matthew McConaughey a #1 Bestseller
A Book Launch Case Study
Wouldn’t it be nice of books just sold themselves? Sometimes they do, but more often it is work. I want to share a case study of how this happens for one author, and one book. I’m going to zoom into a single TV appearance, and dissect the 10 minutes, moment by moment, to identify all the ways the book is being promoted.
This is how my brain works — I se…
Keep reading with a 7-day free trial
Subscribe to The Creative Shift by Dan Blank to keep reading this post and get 7 days of free access to the full post archives.