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Why I talk so much about Human-Centered Marketing

A case study on how we share can extend the purpose of our writing

As AI encroaches on how we create and share, today I want to share a compelling case study on why I talk so much about Human-Centered Marketing. My focus is on how writers and creators can share their work and truly connect with readers.

Today's case study reviews a music video by the band OK Go, where they recorded a complicated video in a single take …

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