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Lessons from my most popular post ever

6 tips on reaching more readers

I’ve published a weekly email newsletter for 19 years. But my post last Friday ended up being my most popular ever — way more likes and reshares than my other posts, and an incredible amount of comments.

Today I want to analyze why I think that post did well, and share 6 specific tips we can learn from it.

Please let me know in the comments: what did you …

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