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Mini-case study: following trends vs having a clear mission

On building your platform and engaging your readers without clickbait

When you share online, do you feel pressure to align to trends of what others are already talking about? Do you find yourself sucked into headlines and conversation threads that feel controversial or focused on a viral topic?

What if you eschewed this, ignoring trends and instead focused how you share based on a clear purpose that is narrow in scope, but…

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