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To attract readers, focus on the emotions they want to experience

Your platform is not just a list of keywords, it is how you make people feel

Today I want to discuss the importance of sharing emotions when trying to engage readers. This can be to attract new readers, or more deeply engage those already in your audience.

When considering how you develop your platform as a writer — what you share on your website, newsletter, social media, etc, — we tend to focus on topics or keywords. While the…

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