This past weekend, I became obsessed with a “how to clean your shower video” on YouTube. So I spent a few hours buying the exact supplies this one guy recommended and cleaning my shower. Honestly, the results were amazing. But I noticed something compelling along the way: how he made his origin story a primary way that he markets his videos. I’ve talked…
Listen to this episode with a 7-day free trial
Subscribe to The Creative Shift by Dan Blank to listen to this post and get 7 days of free access to the full post archives.